Karen Levik

Content manager at Marketing Lemur

Optinmonster Reviews - Pros & Cons Based on Customer Reviews

OptinMonster is a tool designed to help you collect more email addresses and boost your site's conversion rates. It’s highly recommended for increasing conversions through a variety of campaign types. Here's a quick breakdown of what to expect from OptinMonster:


Effective Lead Generation: Users report significant increases in their email lists thanks to OptinMonster's lead generation campaigns. Features like exit intent popups and floating bars make it easy to capture information.

Variety of Features: OptinMonster offers exit intent technology, which helps reduce cart abandonment. It also integrates well with Google Analytics, aiding in smarter campaign decisions.

Ease of Use: Setting up campaigns is straightforward, making it a good choice even if you're new to digital marketing.


Pricing and Billing Issues: Watch out for surprise charges. Some users have found their bills to be higher than expected.

Customer Support: Getting help can be slow. Some users find the support team less helpful than desired.

OptinMonster can save you time and money by generating leads effectively.

Watch your bills closely and be ready for possible issues with support. If you want to get more email opt-ins or try new digital marketing strategies, OptinMonster tools can help you.

Customer Support and Responsiveness: A Critical Look at OptinMonster

When considering OptinMonster, it's crucial to examine user experiences with customer support, especially for services vital like generating leads and increasing conversions. OptinMonster is popular for making good opt-in forms and exit intent popups. However, some users have problems with how fast and well their customer support team responds.

One user described their frustration, saying, "I wish their customer support was more available, responsive and able. I had an issue and it felt like I was asking a rock for help over and over again" (User Review on G2). This points to a lack of timely support, which can be particularly challenging when dealing with campaign types critical to digital marketing strategies.

Another user's experience underscores problems with technical support, "It felt terrible knowing I couldn't get someone to help me when I needed it" (User Review on G2). In digital marketing, where time is money, slow support can lead to missed opportunities and diminished conversion rates.

Additionally, the same user gave the service another chance, indicating the potential value of OptinMonster offers if support issues are resolved: "I recognize the asset that OptinMonster can be to my business" (User Review on G2). This reflects the service's capability in enhancing email lists and lead generation campaigns when functioning optimally.

In summary, OptinMonster is a good choice because of its floating bars, Google Analytics integration, and cart abandonment strategies. However, users should consider the challenges with customer support before making a decision.

Good support is key to managing split tests and improving conversion rates well. This makes sure that the time and money you spend on digital marketing work out best.

Effectiveness and Features

OptinMonster is highly recommended for increasing conversions. Users report that it effectively gathers email addresses, boosting their email lists. This tool is great for digital marketing and lead generation campaigns.

One user noted that OptinMonster "has almost tripled my email opt-ins." This shows how it can enhance conversion rates. It's not just about collecting emails but also about converting website visitors into leads or customers.

OptinMonster has many useful features, including exit intent popups. These popups appear when someone tries to leave your site, helping keep visitors longer and can convert them into subscribers.

This tool also handles cart abandonment well. Floating bars and targeted campaigns catch users' attention before they leave your site. This can increase sales.

OptinMonster integrates with Google Analytics. This lets you track the success of your campaigns. You can see which methods work best and adjust your strategy accordingly.

Users can split test with OptinMonster. This means testing different opt in forms to see which one works best. Split testing saves time and money. It makes sure you use the best approach for your site.

In summary, OptinMonster is effective for generating leads and improving email opt-in rates. It offers tools like exit intent technology and floating bars that are essential for digital marketing. OptinMonster lets you split test and integrate with Google Analytics. This adds great value because it makes optimizing your campaigns easier.

Ease of Use

OptinMonster is highly recommended for its user-friendly design. It's especially easy to set up on platforms like WordPress. This simplicity is crucial for small businesses and users who aren't tech-savvy. OptinMonster offers templates that make creating campaigns straightforward.

One user noted, "Was amazingly easy to setup and implement. ". This shows that you don't need to spend a lot of time and money to start increasing conversions. With OptinMonster, you can quickly create campaigns that capture email addresses and boost conversion rates.

OptinMonster's templates help you launch various campaign types easily. Whether it’s exit intent popups, floating bars, or forms for lead generation campaigns, the process is simple. Exit intent technology helps retain website visitors, turning them into subscribers or customers. This is key for reducing cart abandonment.

Integration with tools like Google Analytics enhances OptinMonster's ease of use. You can track the performance of your campaigns directly. This is perfect for split tests, helping you optimize your email lists and lead generation strategies.

In summary, OptinMonster offers a straightforward platform for digital marketing. Optinmonster is ideal for generating leads and building opt-in forms without the need for deep technical knowledge.

Pricing and Billing Issues: A Critical Look at OptinMonster

When considering OptinMonster for increasing conversions and building email lists, many users praise its features. However, many customers complain about billing problems. These issues might stop new users from trying OptinMonster and could harm the company's reputation.

Unexpected Charges

Many users are surprised by their bills. One user thought they would pay $146.64 after a discount. Instead, they saw $225.60 on their bill. They got this fixed after talking to support.

Yet, this makes people worry about clear pricing. The user said, "But my big issues are with them charging me a different amount than what was agreed to."

Changes Without Notification

Pricing changes without warning is a problem. One user shared that they used to pay $29 a month and were happy with it. Suddenly, the cost went up to $199 a month. They were not told about this increase in advance. The user said, "BUT this ended then they changed my pricing to $199 a month...No warning in-app." This lack of communication is troubling for customers.

Costs for Additional Features

OptinMonster has many tools for getting email addresses and leads. These include exit intent popups and floating bars.

However, some users are unhappy because they have to pay more for extra features. One user said, "They do nickel and dime you for every little feature." This means you might end up paying more than expected for extra page views or different types of campaigns. This can make the overall cost higher.

These billing practices could pose a dilemma for businesses looking to optimize their digital marketing strategies without unforeseen expenses. Users recommend being careful with billing details. Make sure the costs match the benefits. This is important when trying to improve conversion rates and effectively generate leads.

If the pricing issues with OptinMonster are a concern for you, I would recommend Popupfox. You can get similar features with a better pricing policy.

Customization and Integration: A Mixed Bag with Strong Integration Features

OptinMonster offers a variety of tools for creating pop-ups and forms on your website. Users appreciate its ability to integrate with multiple platforms and services, which enhances its utility for different marketing needs. This integration is highly recommended for users who manage diverse digital marketing tools and platforms.

One user mentioned, "Their new custom fields feature was much needed and works nicely. Support is quick to answer and helpful too" (Review collected by and hosted on G2.com). This indicates that recent updates have improved customization options, making it easier for users to tailor their campaigns to their specific needs.

However, some users find the customization process not as straightforward, especially for those new to digital marketing. A user expressed, "I didn't like how to customize the pop-up, turns out to be not too friendly for someone who hasn't used this tool before" (Review collected by and hosted on G2.com). This suggests that there might be a learning curve involved in effectively using the platform's features.

Despite these challenges, the integration capabilities of OptinMonster are a standout feature. It integrates well with services like Google Analytics, helping track the success of campaigns directly through data analytics. This is crucial for optimizing conversion rates and understanding the impact of specific campaign types on visitor behavior.

OptinMonster is valuable for lead generation campaigns with tools like exit intent popups, floating bars, and email opt-in forms. These tools help in capturing email addresses and increasing conversions by engaging website visitors before they leave the site.

In summary, OptinMonster has great features for getting more leads and improving conversion rates. But, it might take some time to learn, especially for new users. It is perfect for anyone wanting to boost their digital marketing by easily linking with other tools and services. This helps save time and money.

Conclusion: Editor's Choice.

While OptinMonster has its perks, the issues with billing and support can be a real headache. If you're feeling frustrated, you might want to check out Popupfox. It's our Editor's Choice because Popupfox offers the best features at the best price right now.

Popupfox is straightforward and user-friendly, making it a great alternative for managing your digital marketing without the fuss. Give it a try and see if it fits your needs better!

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